How FPV drones transform digital marketing

This epic video demonstrates the power of FPV drones for transforming digital marketing and elevating storytelling.

Navigating tight spaces with seamless motion and offering absorbing cinematic views and unique perspectives - all captured in a fluid one-take sequence - these agile platforms enable dynamic and immersive content creation.

heliguy™ teamed up with the Ryhope Engines Trust to produce engaging flythroughs to showcase the Ryhope Engines Museum like never before.

The FPV drone footage will be used by its volunteer team to further promote the Grade-II*-listed venue - based on the Ryhope Pumping Station which was built in 1868 to supply water to the Sunderland area, but ceased operating in 1967, after 100 years of continuous use.

The heritage attraction houses two 100 horsepower beam engines that are kept in working order by the volunteers and steamed periodically - such as the upcoming Whitsuntide Steaming Weekend, being staged from May 24 to May 26, 2025. Find out more about the event here.

And for Trust chairman Keith Bell, the sequences - captured by heliguy™ FPV pilot Harry Auld using the DJI Avata 2 - breathe new life into marketing efforts at the historic venue, regarded as one of the finest single industrial monuments in the North East of England.

"FPV drone footage has that wow factor and this content enables people to see the museum in a different way," he said.

"The drone's ability to capture cinematic footage and navigate tight and complex spaces offers a truly memorable visual experience, showcasing the museum through a different perspective and drawing potential visitors into the very heart of the attraction.

"This footage will be a powerful online marketing tool and offers a beautiful juxtaposition - using new drone technology to capture ancient technology."

The video was shot at 1080p/60fps and utilised the DJI Avata 2's onboard stabilisation and 155° FOV to generate the smooth and immersive content. Its agile platform - shielded by propeller guards - enabled it to sneak around the museum's nooks and crannies, and get up close and personal with the vintage machinery.

It epitomises why FPV drones are becoming a key tool for digital marketers, who are leveraging these platforms for everything from automotive commercials that trail fast-moving vehicles through winding roads, to real estate tours that provide a seamless walkthrough of properties.